As GroupM Chief Digital Officer Rob Norman points out, the twin - TopicsExpress

As GroupM Chief Digital Officer Rob Norman points out, the twin issues of viewability and fraud are the “ugly sisters” of online advertising. If an ad can’t be seen, it’s worthless. However if the viewer is a machine, it’s criminal. In his latest LinkedIn Influencer post, Rob weighs in on these two issues: https://linkedin/today/post/article/20140521122010-2605695-the-ugly-sisters-of-digital-media?trk=mp-details-rr-rmpost

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