As reported by Nielsen: The importance of connecting with - TopicsExpress

As reported by Nielsen: The importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding this group is critical to making lasting connections. Currently 43 million strong, African-American consumers have unique behaviors from the total market. For example, they’re more aggressive consumers of media and they shop more frequently. Blacks watch more television (37%), make more shopping trips (eight), purchase more ethnic beauty and grooming products (nine times more), read more financial magazines (28%) and spend more than twice the time at personal hosted websites than any other group. nielsen/us/en/insights/news/2013/african-american-consumers-are-more-relevant-than-ever.html

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