As two people join LinkedIn every second, 135,000 people sign up to Twitter every day and Facebook exceeds the 1bn users mark, it’s hard to imagine a world without social media. But as social media takes over more and more of our lives, how will we keep up? And with so many adverts and sales messages, will we eventually just turn off? Will social media die? So with so much time being invested into social media, here are…. Four reasons why social media is just getting started! 1) The demand for relevant information when you want it, where you want it will only increase, which is where social media comes in. 2) We will become less tolerant of calling 0845 numbers just to be held in a queue - and even less tolerant of having to pay 60p for a stamp. Meanwhile social media will offer a free, instant alternative. 3) People don’t want to click around websites. So instead of sending people to their own, smart business will take their services to the customer. Everyone likes life to be easy. And wouldn’t life be easier if you could book a table at a restaurant at a click of a button while you’re already logged into Facebook arranging what time to meet? 4) Social networks know everything about their users, and so too can businesses who use them correctly. Why track anonymous visitors to a website when all their customers’ details are available on social media? A local gym already knows which classes you like, what days you tend to exercise, how guilty you’re feeling after sharing a photo of last night’s takeaway and how many days it is until your beach holiday. Smart businesses will start to tailor their services to your needs. Of course social media won’t just evolve in isolation. As wearable devices such as Google Glass take off, the demand to interact as easily as possible, on the go will be a way of life. Social media done properly will become a necessary convenience, a lifeline, an essential in your pocket – or even on your face.
Posted on: Wed, 15 Oct 2014 09:10:01 +0000
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