At KW, we believe that the agent is the brand of RECOGNITION and their company is the brand of REPUTATION...not the other way around. While our competition are spending $100 million+/year trying to convince consumers and their agents the exact opposite, #KWRI continues to spend $0 marketing our brand and trains our agents on how to brand and market THEIR businesses...not KW. But doesnt training your agents how to market their businesses first, actually make it easier for them to leave your company? No wonder agents, who have been trained to market their company their whole career, are scared to leave their company...and that is the way their company wants it! When you build a real estate company, where your agents will never want or need to leave...it kind of changes of everything!! #TheKWEffect #AgentLoyalty
Posted on: Tue, 05 Aug 2014 13:09:40 +0000
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