Ausgewählte Publikationen ■ Steiner, W./Siems, F./Weber, A./Guhl. D. (2014): How customer satisfaction with respect to price and quality of brands affect customer retention: an integrated approach considering nonlinear effects, in: Journal of Business Economics / Zeitschrift für Betriebswirtschaft ZfB, im Druck (erscheint ca. Ende 2013/Anfang 2014). ■ Mai, R./Hoffmann, S./Schwarz, U./Niemand, T./Seidel, J. (2014): The Shifting Range of Optimal Web Site Complexity, in: Journal of Interactive Marketing, im Druck (erscheint ca. Anfang 2014). ■ Gölzner, H./Siems, F./Moosmayer, D. (2013): Employees Reward Perceptions – An Exploratory Approach, in: International Journal of Strategic Management (IJSM), Vol. 13, No. 3, S. 31-44. ■ Kleer, R./Siems, F. (2013): Strategies for lowering barriers for Nano-Technology commercialization: Theory and results of an empirical study in Europe, in: European Journal of Management (EJM), Vol. 13, No. 3, S. 5-16. ■ Niemand, T./Mai, R. (2013): Cold Rationale and Hot Associations in Product Piracy Consumption: The Joint Impact of Implicit and Explicit Attitudes, in: Marketing Theory and Applications: Annual AMA Winter Marketing Educators Conference Proceedings, Vol. 24, S. 476-485. ■ Moosmayer, D.C./Schuppar, B./Siems, F. (2012): Reference Prices as Determinants of Business-to-Business Price Negotiation Outcomes: An Empirical Perspective from the Chemical Industry, Journal of Supply Chain Management, Vol. 48, No. 1, S. 92-106. ■ Siems, F. (2012): High Tech Marketing and its characteristics in the Marketing Mix – a synopsis and critical discussion of existing approaches and their significance for research and teaching, in: International Journal of Business Research (IJBR), Vol. 12, No. 2, S. 9-22. ■ Siems, F./Gölzner, H./Moosmayer, D.C. (2012): Reference Compensation – A Transfer of Reference Price Theory to Human Resource Management, in: Review of Managerial Science, Vol. 6, No. 2, 103-129.
Posted on: Thu, 27 Nov 2014 23:28:10 +0000
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