BA171 MKG16 Services Marketing BA177 MKG16 Services Marketing Reaction Paper due for submission September 25 2014 Answer these guide questions: 1. What is the impact of the video to the efforts in marketing Filipino services nationally and internationally? 2. Which services marketing concept can help you better understand the intent of the video? 3. Is there an issue you find in the video? How can Filipino service organizations address that issue you found? 4. If a different company were to create a new video, how will you want the script to go? 5. Whether this material is official or not, this video is going viral over the Internet, and has gained strong reactions both positive and negative. Do you think you have a role as a Services Marketing student in this development? What?
Posted on: Sun, 21 Sep 2014 00:38:13 +0000
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