BETC and IBIS presents: The Ultimate Sleep Launched two years ago, the ibis Sweet Bed™ is now found in almost every ibis hotel. The frame, the mattress, the duvet: everything about the bed was designed to ensure the best possible sleep. From 2014, the bed will be sold in stores around the world and now, any place on earth can potentially become the best place to sleep. We dared ibis to go beyond the comfort of their hotel rooms with the “Ultimate Sleep” challenge: equipped with an ibis Sweet Bed™ a passionate adventurer will try to sleep in places where no one has been able to sleep before. Ibis and BETC chose to work with Vice Production to assemble a team of professional adventurers who embarked on a two-week expedition through the Amazon, from Manaus to Brazil and up to Mount Roraima in Venezuela, The Devil’s Mountain, where Anton Chevernak attempted to get the Ultimate Sleep. The documentary is presented on an innovative platform: ibis-expedition, designed and built by BETC Digital and developed in HTML5 and WebGL by We Are Anonymous .
Posted on: Thu, 23 Jan 2014 14:05:02 +0000
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