BICESTER VILLAGE COMES TO CHINA Fans of Chic Outlet Shoppings nine European destinations have a special reason to welcome the Year of The Horse. On May 15 the developer and operator of the incredibly successful Bicester Village will open its first China destination in historic Suzhou. The company has taken the name Yi Ou Lai for China and its new website (yioulai.cn) has just launched. The beautiful new shopping tourism destination has a Silk Road theme and the brands available will be representative of those found in Bicester Village, where previous seasons collections from Alexander McQueen rub shoulders with attractively priced offerings from Dior, Prada, Burberry and Celine. Suzhou, with its charming gardens, Venetian-style canals, I.M.Pei museum and silk galleries has always been worth a detour for visitors to Shanghai but with the addition of Yi Ou Lai, Suzhou becomes worth a journey, as the Michelin guide likes to say of its 3 star restaurants. And talking of food, the destination will have 5000 square metres of world-class dining, plus a packed calendar of events and exhibitions - which means astute shoppers can use Yi Ou Lai Suzhou to satisfy their appetite for style, gastronomy and culture. Yi Ou Lai means radiance From Europe and for once a brilliant idea seems to have been given the right name. tft.thefashionabletruth/2014/01/28/chic-outlet-shopping-saddles-up-2/
Posted on: Tue, 04 Feb 2014 01:48:23 +0000
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