BIGGEST RELEASE OF INDIAN CINEMA....... Bollywood is scaling new heights with every release. WithChennai Express, we saw the widest ever launch of a movie in India. If the media grapevine is to be believed, Rakesh Roshan-directedKrrish 3, starring Hrithik Roshan in the titular role, will be released across 5000 screens worldwide. Sources close to the development inform thatKrrish 3will see the widest domestic release, in 4,200 to 4,500 screens. “Super-hero movies are pretty common place overseas and thus, the number of screens abroad may not be very high. The film should release in 500 to 550 screens abroad at the most,” informs a film industry insider on the condition of anonymity. Independent distributor and trade analyst Suniel Wadhwa concurs and adds, TheKrrishmovies (Krrish,Krrish 3) are the only successful super-hero Bollywood films afterMr India. Their popularity as a brand has increased to a point that they are being dubbed in regional languages like Telugu and Tamil, which are supposed to be huge markets for this genre.Krrish 3is the only movie releasing around Diwali and can go upto 4,500 screens for domestic markets ( approximate break up: Hindi- 4000-4200, Telugu- 300-350 and Tamil- 200-250 ). This will be the fourth film starring Hrithik Roshan afterKrrish,Dhoom 2andJodhaa Akbarto be dubbed in Tamil and Telugu. In August this year,Chennai Express, co-produced by Disney UTV and Red Chilies Entertainment, was released across 3,700 screens in India and 750 abroad. Later, on October 2, the Ranbir Kapoor-starrerBesharamalso got an equally wide release. WhileChennai Expresswent on to break box office records,Besharamcould not capitalise on the advantage of the scaled up release and bombed at the box office. Krrish 3is the third film in the franchise that started off with the ET (Hollywood film) inspiredKoi Mil Gaya, which was then followed by the sequelKrrish. Both the earlier films have been big hits at the box office and pundits are hoping for a hat trick from the father-son duo. The film is produced by FilmKraft and will be distributed by it as well in India. Overseas, the movie will be distributed by Eros International. It is estimated that the distributor picked up the film for Rs 20 crore. The film has been given a U/A certificate by the censor board without any objections. It is a 152 minute film. #Mayur
Posted on: Thu, 17 Oct 2013 14:14:21 +0000
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