BODYPOWER REPORTS PHENOMENAL VISITOR NUMBERS AS UK FITNESS AUDIENCE GROWS UK’s Biggest Fitness Expo Continues to Set the Benchmark In what has been a defining year of international expansion for Honiley-based BodyPower, the domestic offering at Birmingham’s National Exhibition Centre continues to set the benchmark as the most celebrated and comprehensive fitness event in the UK. Having successfully launched BodyPower Expo in Mumbai, India, BodyPower Expo has concluded its sixth consecutive outing in the UK. Organisers of the show have reported an incredible 15% increase on last year’s visitor numbers, with 61,353 visitors passing through the doors across the three day event. As parliament and national media continue to debate obesity, physical activity and diet, BodyPower visitor numbers are evidence that health and fitness is fast becoming a national obsession. Even in this recessionary period, the fitness industry has grown its total market value by 4%, the member base by 8.3% and the number of fitness facilities by 3.9%. Since its inauguration in 2009, BodyPower has grown exponentially into a staple event for the international fitness market, welcoming visitors and athletes from over 100 countries. The formula encompasses a spectacle of fitness and power sports, the most impressive portfolio of athletes to date, a fantastic variety of competitions, engaging visual displays and a wealth of educational seminars. The 2014 offering also saw continued development amongst a diverse cross section of leading figures in the fitness industry, with over 1000 key decision makers present on Friday’s Industry and Preview Day alone. Ultimate Sports Nutrition (USN) Marketing Manager Samantha Parkes commented: “Bodypower Expo 2014 was bigger and better than ever before. The event ran exceptionally well and it is the perfect showcase for our range. As interest in fitness peaks; we feel BodyPower is positioned as one of the most effective platforms to hit our demographic.” BodyPower breaks the mould from traditional exhibitions of its ilk, particularly as industry professionals ordinarily confine themselves to dedicated trade shows. Record sales revenue suggests that brands are acknowledging the value in attending an event that embraces a strong consumer element. Nick Orton, BodyPower CEO, explains: “The continued progression of an exhibition brand like BodyPower requires a long term strategy and a constant desire to push the boundaries. Our aim for BodyPower has always been to grow into the best Expo of its kind in the world, accessible to all stakeholders within the health and fitness industry. As well as substantial investment year on year, maintaining the popularity and prevalence of a show like BodyPower requires months researching the market to understand what the Expo visitor wants, what the fitness industry requires, and what the vendors need to achieve. As interest in fitness and health peaks we are passionate about finding a prominent place in shaping people’s understanding and knowledge. The most inspiring element of running BodyPower is the awareness that thousands of people who attend get inspired to train and lead healthier lives, which ultimately shapes the future of the fitness industry.” Currently occupying more than half a million square foot of space, BodyPower encompasses the most comprehensive array of leading fitness brands, hosting over 250 companies. Plans have already been announced to expand the BodyPower offering for 2015 with the show occupying larger halls at the NEC to enhance the experience for both exhibitors and consumers. BodyPower organisers will be returning to India in March 2015 and the UK in May 2015 as the global portfolio continues to develop. Keep up-to-date with all the BodyPower Expo News, announcements and updates on bodypowerexpo.co.uk.
Posted on: Fri, 23 May 2014 16:05:06 +0000
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