BOLLYWOOD likes what are known in the industry as “in character” appearances. When Indian superstar Aamir Khan walks into the conference room at the plush Taj Lands End hotel in Mumbai, India to promote his upcoming film PK, his clothes give some indication of his character. He arrives in a frayed superhero T-shirt, shorts and slippers. It is hard not to break it to him that this is the first time a Bollywood superstar is looking less dressed than the least-dressed journalist. The 49-year-old punctuates his entrance with a laugh and then, in a completely relaxed, free-wheeling interview that stretches over two hours, proves why he is called India’s undisputed King of Marketing.
Posted on: Mon, 05 Jan 2015 05:04:00 +0000
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