BOOYAH! Love it when clients kick major bootay! Karen just raked in $47,000 in 14 days... And heres the really cool part... ZERO MARKETING SPEND... it was all done strictly with a carefully crafted email sequence! And get this... I love it because it wasnt your traditional launch... it WASNT PLF style... or anything like that.... it totally flew in the face of what youre supposed to do... She set ... She set a goal, we analyzed what assets she had to work with, how cold/warm/hot the leads would be, what was needed in order to pull it off... and we came to the conclusion to just do a straight up email campaign, straight to a sales page... And this is even more unheard of... because the price point of the thing she was offering was minimum $800 and the highest level was $4000 so thats usually hard work for a sales page to pull off to cold-ish traffic... but she had a good size list... she knew the target so well... it was sooooo niched... and there was such powerful and compelling reasons to buy.... so the simplicity of the launch was just as easy as this... Emails >>> Sales Page >>> Cha-Ching :D No webinar... no pre-launch video sequence... no FB ads... no JVs... no affiliates... it was a beautiful thing, HAHAHAHA :D I just think its cool because I love analyzing, looking at data, and understanding our clients UNIQUE SITUATIONS to see what will be the best path for them to take... Of course, lots of our clients go through traditional launches because it fits for where theyre at... but this is a FAB EXAMPLE of how INSIGHT overrides rules BOOM! And thats a quotable quote... a writer-downer, if you will, hahahaha :D :D :D INSIGHT overrides rules!!!!
Posted on: Mon, 28 Jul 2014 12:31:20 +0000
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