BRANDING YOUR SMALL BUSINESS- Senior Consultant,Life Enrichment Specialist and Futurist Kesego Ryan Kwati enlightens us on the above statement- Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them dont really know why. Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales. The benefits that a well defined brand can bring are the same as when people fall in love with each other. When customers connect emotively — because they share the same values and beliefs of a brand — it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range- WE OFFER SERVICES THAT INCLUDE FREE BUSINESS ADVICE,BUSINESS RESEARCH,ALL PROFESSIONAL BUSINESS PLAN PREPARATIONS (STRATEGIC,CONTINGENCY,MARKETING & EXIT STRATEGY PLANS),BUSINESS PROPOSALS,IDEA EXPANSION,BUSINESS/COMPANY PROFILING,CRISIS MANAGEMENT,TURN-AROUND CONSULTANCY & LOTS LOTS MORE.CONTACT US ON ANY OF THE FOLLOWING- Please like our FB page & send us a private message : facebook/fastreliableconsultancybw make sure to visit our website : fastreliableconsultancybw.yolasite/ for more details- follow us on twitter @FRConsultancy and well follow back- call us on the land-line @ 6251 586 (during working hours) contact Snr Consultant Kesego Ryan Kwati @ +267 74888 396 or email him at : [email protected] LinkedIn ID : Kesego Ryan Kwati
Posted on: Wed, 27 Aug 2014 12:53:25 +0000
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