‘Be more dog’, a British marketing initiative, encourages - TopicsExpress



          

‘Be more dog’, a British marketing initiative, encourages people to “embrace the new, have a go with the unknown and dabble in innovation.” Its ad campaigns aim to “spread positivity, excitement and inquisitiveness.” This sounds a lot like the IB Learner Profile, the cornerstone of what differentiates the QACI learning community as a leader in pathway driven education. Today’s assembly featured one of QACI’s greater Pillars of Success – Positivity – and Principal Glen Donald shared this entertaining video to promote actively looking for the positives in our daily round and feeling all the better for it. As we head on into days and weeks of assessment commitments and deadlines ‘be more dog’ and focus on the positives. They are there in abundance.
Posted on: Tue, 26 Aug 2014 08:48:32 +0000

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