Before making a purchasing decision, a woman requires a lot more - TopicsExpress



          

Before making a purchasing decision, a woman requires a lot more detail about a variety of tangible and intangible factors. For example, if your female client is debating over whether or not to buy a condo, she will likely consider whether or not you and the developer share her values; if she can identify with the condo’s “brand”; what her friends think about the purchase; the “feel” of the condo; the price point; the length of time she’ll live in the condo; the features (upgrades, finishes, security system, parking); and if the condo fits with her current and, more importantly, future lifestyle.
Posted on: Wed, 03 Jul 2013 15:26:36 +0000

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