Big Data Becomes More Scientific! Using filtered enterprise data and analytics, marketers now expect to drive advertising through clearly defined, pre-determined channels and turn “targeted marketing” into something a consumer would be willing to accept as “relevant data”. The days of solely depending on broad demographics such as age, gender, and location are over, as we can now peer into a user’s online presence, habits, and social context on a much more granular, and even predictive, level, and provide them with material based on their interests. We have to reseach a new data analytics framework academically. The data including Big data, Small data, legacy data, etc. socialmediatoday/maryliebowitz/2133531/how-data-shaping-way-we-do-business
Posted on: Mon, 03 Feb 2014 09:55:55 +0000
Trending Topics
Recently Viewed Topics
© 2015