Big Data for Retail: Like all other industries, the retail sector has also seen major changes owing to the growing use of social media, smart phones and online buying options. Smarter consumers use the power of social media to stay informed, compare prices and get better deals. Retailers need to constantly collect and analyse huge volumes of data from these new sources. They can use the power of Big Data Analytics to gain very important insights about consumer behaviour and preferences using this ever-growing data stream. Asti Infotech’s smarter solutions enable our Retail clients to: • Create a more customer-centric and satisfying shopping experience. Our analytics solutions help draw insights into customer preferences, thereby helping clients to roll out special promotions and offers. This eventually results in greater customer satisfaction and increased revenues over a period of time. • Build improved supply chain based on demand and preferences. Big Data analytics also helps in optimal pricing, better store management and predicting future demand of any merchandise. All this helps reduce losses and improve efficiency.
Posted on: Sat, 24 Aug 2013 03:43:54 +0000
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