Bigg Boss 8 banks on Salman Khans star power for ratings Despite hackneyed content and boring gimmicks by contestants, anchor Salman Khan has succeeded in giving a fillip to the popularity of reality show Bigg Boss, now in its eight season. The opening episode, featuring Salman as the pilot of flight BB08, which went on air two weeks back fetched a viewership of 7.6 TVM (total viewership in millions), while the show averaged a rating of 4.7 TVM over the last two weeks, according to data sourced from TAM subscribers. Bigg Boss seems to be less popular among the audience as compared to some other shows that are hosted by Bollywood biggies. The new season of Satyamev Jayate, which is hosted by actor Aamir Khan and went on air this week, was widely viewed and appreciated for focusing on the importance of sports. With former ace cricketer Sachin Tendulkar tweeting and applauding Aamirs attempt to encourage sports in the first episode of the season, hashtag #MumkinHai was soon trending on Twitter. The Amitabh Bachchan-anchored Kaun Banega Crorepati 8, which went on air in September, started off on a musical note with an extravagant inaugural show in Surat. The grand premiere episode of KBC received a mammoth viewership of 8. 96 million TVM, while the average weekday viewership of the show has been 5.2 million TVM since its first week. The dance reality show Dare 2 Dance that is anchored by Akshay Kumar and Indias Raw Star hosted by rapper Yo Yo Honey Singh started off on a strong note too due to their innovative concepts. The latest ratings of the show, however, reflect a slight dip in their popularity. According to the latest TAM ratings, music reality show Indias Raw Star fetched 3.2 TVM, while Dare 2 Dance dropped to 2.4 TVM as against last weeks 2.5 TVM. Daily soaps, however, continue to dominate the small screen with Star Pluss Diya Aur Baati Hum and Zee TVs historybased show Jodha Akbar continuing to rule the slot with 8.1 TVM and 7.7 TVM, respectively. The popularity of Colors, meanwhile, is largely driven by non-fiction reality shows such as Bigg Boss, Comedy Nights With Kapil and The Anupam Kher Show. Read more at: indiatoday.intoday.in/story/bigg-boss-salman-khan-flight-bb08/1/394468.html
Posted on: Wed, 08 Oct 2014 08:40:23 +0000
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