Bomberia is the long-awaited Christmas TV spot for Campfrio from our team at McCann Worldgroup Spain. The TV spot is part of a wider campaign that nods to previous campaigns by including Chus Lampreave, Santiago Segura, Chiquito de la Calzada and Alfonso Aragón, as well as the comedian Miguel Gila. But this TV spot is also quite serious and deals with the devestating November fire that destroyed Campofrios factory in the city of Burgos, which employs more than 2500 people and was built in 1952. The TV spot features citizens who were affected by the fire, firefighters and Campofrio factory workers. It is a very human, brave and uplifting work and we salute our team in Spain and send our best holiday wishes to everyone in Burgos.
Posted on: Mon, 22 Dec 2014 13:29:36 +0000
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