Boomer women control more than half of the nation’s discretionary income and three fourths of the country’s financial wealth. The youngest of these super consumers are turning 50 this year, and over the next two decades, their ranks will swell with the force of a tsunami. So why do marketers continue to ignore them? That is the subject of the white paper Boomer Women: The Invisible Goldmine recently released by Girlpower Marketing, a public relations and marketing consultancy that helps brands build relationships with women.
Posted on: Mon, 26 Aug 2013 11:17:02 +0000
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