Branding inconsistencies: >a company called Valley Green and yet its billboard is blue. >Gods Hand Music Ltd has a logo of a globe and an arrow. Where is the hand? >a church hosting a conference with the theme Back to the Cross has no cross on it but rather has the host holding a sword. There is no connection! Such branding is inconsistent and ineffective. The right branding can catapult your ideas. Wrong ones can kill them!
Posted on: Sun, 24 Nov 2013 13:33:33 +0000
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