Building a List For Your Business. How does list building fit into a guide focused on article marketing? Building your list of contacts is the cornerstone of an effective article marketing campaign. Well be covering how the two are connected later in this guide, but for now you need a clear understanding of how lists are compiled and why people use them. In many ways your most valuable business asset is your mailing list. Traffic/visitors to your site will come and go as things beyond your sphere of influence change around you. Google introduces a new algorithm change and your traffic can drop 50% overnight. So its important to develop a list of contacts and to keep them fresh and engaged. Many websites are tuned to collect peoples email addresses and nothing else. Im not talking about spammy websites Im referring to some very well constructed and informative sites. All commercial websites should promote some form of call to action. If youre selling a product directly from your site then youll be using texts like buy now. But if your site focuses on building email lists youll generally be offering some form of incentive in exchange for a visitors email address.
Posted on: Tue, 24 Jun 2014 04:12:50 +0000
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