Business Model and the Psychological Perspective about Zynga Games. In an earlier section of Facebook Games there was a brief discussion on how almost all games generate their revenue. In this section, the business model used by Zynga to generate its money is analyzed in detail. Like other Facebook games, Zynga is supported in two major ways: through credit card payments and partner businesses. Due to the real time elements implemented in these games, players have to wait a certain amount of time, usually hours, to generate resources from which they gain experience and money, which in turn helps the user to proceed further in the game. This affects almost all users psychologically in the sense that they cannot complete missions or tasks in one sitting to reach the end. For example, in Farmville planted crops may take days to grow and the user has to wait that specified amount of time to harvest them to proceed forward. Zynga gives the user the option to buy experience points or coins with real money via a credit card. For players who are less inclined to pay cash for game currency, a huge selection of offers are available from where they can get in game currency in exchange of an online lead generation advertising offer, described as lead gen-type....
Posted on: Fri, 03 Oct 2014 17:22:47 +0000