Business Talk of the Day. Lessons of Steve Jobs: Guy Kawasaki at TEDx (18 min VIDEO) (He worked with Steve Jobs). Change the World. 1. Experts are clueless. (Listen to your heart - go for it.). 2. Customers can not tell you what they need. 3. The action is on the NEXT CURVE. (Not in the one you are currently on). 4. THE BIGGEST CHALLENGES BEGET THE BEST WORK. But the next curve is???? __________________ (Mobile, wearable, personal?). 5. DESIGN COUNTS. (Aesthetics). 6. USE BIG GRAPHICS AND BIG FONTS. (I guess for Marketing). 7. Changing your mind is a sign of intelligence. 8. Value NOT= Price. (i.e. NEVER EVER fight on Price! - I learned this one!) 9. A Players hire A+ Players. (Hire people that are better than you --and keep this at all levels). 10. Real CEOs demo. 11. **** Real Entrepreneurs SHIP! (Dont worry be CRAPPY!) 12. Marketing = UNIQUE vs.VALUE graph. Create something that is UNIQUE and truly VALUABLE. Upper Right Quadrant. BONUS: Some things need to be believed to be seen Summary: * BUILD SOMETHING UNIQUE OF HIGH VALUE - NEXT CURVE. * CHALLENGE YOURSELF * DESIGN COUNTS * SHIP - SHIP - SHIP! * Marketing: USE BIG GRAPHICS AND BIG FONTS!
Posted on: Wed, 26 Nov 2014 21:34:46 +0000
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