CDM – Digital Marketing News & Update Google: 40% Of Android Users Accept Google+ Sign-In’s Over-The-Air Install Prompts Ever since Google launched its new Google+ Sign-In for mobile and the web, the company has been saying that one of the most popular features on the platform is the ability for publishers to direct users to install their native Android apps with a single click during the sign-in process. These over-the-air installs, Google today revealed, have indeed turned out to be a nice way for publishers to direct users to their mobile platforms. About 40% of those who see the prompt, the company told me today, accept and install the app. Here is what Seth Sternberg, Google’s product manager for the Google+ platform (and former Meebo CEO) had to say: “When we launched Google+ Sign-In, we wanted to bridge the gap between desktop and mobile by allowing web users to instantly download a site’s Android app with just one click using our over-the-air install feature. Since launch, we’re now finding that 40% of people who are offered to install a website’s mobile app, accept. This is a significant benefit for consumers, who can now easily access their favorite sites on the go, and developers, who are experiencing greater mobile usage.” Catch more on your social network & blogs! Happy Digital Marketing Awareness!
Posted on: Wed, 24 Jul 2013 09:13:15 +0000