CLOSING GIFTS! Good, Great or Ghastly idea? I personally love the idea as it affords me a great way to leave a lasting impression, but I will never understand how after spending days, weeks, even months working together to find the perfect property, an agent will often times, after closing, blow a great opportunity to either leave them smiling from ear to ear with sincere appreciation, not just for all the work, but the longer-lasting thoughtful gift you chose as a closing gift. IMO....the lamest, thing an agent can do, after all the time spent nurturing what will hopefully become a lifelong client, is to leave them with something as boring and unimaginitive as a gift card, or flower arrangement or anything that screams I put absolutely no thought into this gift whatsoever. Rather than resorting to gift cards, flower arrangements and baskets, the closing gift should be meaningful in a way that welcome your clients into their new home while also promoting your services. Dont get me wrong,while giving a gift basket or welcome mat is better than no gift at all, you may find the ritual more appealing if you look at it as self-advertising. For my clients, I try to think about gifts that are a symbol of the relationship weve built over the stressful, funny, and sometimes difficult months weve spent together. By simply listening and taking away small details of past conversations and incorporating them into a thoughtful gift they could actually use somehow, without question, will leave a sentimental touch that will go a very long way. Sorry....had to vent a bit. ;).
Posted on: Sun, 06 Jul 2014 01:51:58 +0000
Trending Topics
Recently Viewed Topics
© 2015