CMO Communications & Organizational Development.. Some CMO’s treat the Marketing Operations leader as a Chief of Staff. As such, they are often charged with handling communication to the organization and the training and development of the Marketing organization. CMO communications can include: Marketing all hands meetings, annual Marketing meetings, internal and external CMO speaking engagements, email updates, and intranet postings. A Chief of Staff Role & Responsibility as well as qualifications could be described as the following: A senior director with the right level of experience to initiate, drive and manage the tools and process to deploy a highly effective marketing team. A focal managerial position is required to: • Deliver improved/increased revenue and profits • Develop and implement the tools to help determine consumers trends and buying habits • Provide and manage the information to effectively ascertain why sales effectiveness is up, down or flat • Assess specific products/services effectiveness • Assess specific tools and processes effectiveness • Define and execute alternative marketing methods. • Use structured analysis of data to determine courses of actions. • Develops the means to move past “trial and error marketing.” The Marketing Operations Director’s roles and responsibilities 1. Have the vision to make an efficient and effective operations department that acts as the central point for all marketing information. 2. Strong leader that motivates and incentivizes direct and cross functional teams. 3. Manage the marketing budget and provide regular budget reporting. 4. Regular revenue reporting and marketing productivity reporting. 5. Develop/implement the resources to accurately collect, scrub, analyze and manage data and turn it into meaningful information that allows executives and marketing managers to decide on the actions they need to take to make effective programs. 6. Lead generation process implementation and management. 7. Operationally manage systems, processes and information for managers to accurately manage their programs. 8. Marketing goal setting and management, marketing process optimization, marketing program operations and administration. 9. Recruiting, selection and training of marketing resource talent. 10. Key POC interface with sales and sales operations. 11. Interface with IT department and manage marketing impacting IT projects. 12. Lead, manage and develop the Marketing Operations Team. 13. Convert informational needs into requirements and ultimately operational solutions. 14. Create and manage the center of excellence (COE) marketing operations department. 15. Identify and remove the inefficiencies in marketing programs, projects and activities. Remove the inefficiencies of the silo approach to activities, products and programs with business intelligence and ubiquitous informational processes..
Posted on: Thu, 30 Oct 2014 17:24:55 +0000
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