CONCACAF Announces Deal Renewal with Traffic Sports for Sponsorship Rights Traffic’s vast history managing international soccer events deepens partnership in agreement running through 2022 MIAMI (Monday, April 28, 2014) - The Confederation of North, Central America and Caribbean Association Football (CONCACAF) announced today that Traffic Sports has purchased the sponsorship rights to all of the Confederation’s properties, including the Gold Cup and the CONCACAF Champions League, to become its official Corporate Partnership Agency. The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup (2015, 2017, 2019, 2021), as well as seven additional seasons of the annual CONCACAF Champions League, from the 2015/16 edition through the 2021/22 tournament. The deal also incorporates rights to all other events organized by the Confederation, such as youth tournaments, Olympic qualifiers and Futsal. “We are very pleased to extend our relationship with Traffic Sports,” said CONCACAF President, Jeffrey Webb. “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.” Under terms of the renewed deal, Traffic Sports will continue to package and market all CONCACAF properties globally, with assets that include field of play branding, use of tournament marks, unique experiences, and hospitality, among others. Financial terms of the deal will not be made public. “We are grateful to CONCACAF for entrusting Traffic with the continued development and growth of its corporate partnership program,” said Aaron Davidson, President of Traffic Sports USA. “Over the first 17 months of our current agreement, we have focused on laying a new foundation for the region’s flagship tournaments, the Gold Cup and Champions League. And now after growing Gold Cup sponsorship over 50% in 2013 and validating the CONCACAF Champions League as the most important professional club tournament in the region, we are very well-positioned to exponentially grow the Confederation’s corporate partnerships over the next two World Cup cycles.” Among the world’s leading sports event and management companies, Traffic Sports has nearly 34 years of experience in the business. The Sao Paulo, Brazil-based company has organized and commercialized numerous international soccer events, including previous editions of the CONCACAF Gold Cup, the CONCACAF Champions League’s predecessor - the Champions Cup, and CONCACAF Qualifying for the FIFA World Cup. It has accomplished the same with South America’s Copa Libertadores, Copa Sudamericana, Copa America, CONMEBOL Qualifying for the FIFA World Cup, and the FIFA Club World Championship 2000. In 2012, Traffic Sports was named the commercial rights partner for the successful 2013 Gold Cup. The firm is also currently handling commercial rights for the 2013/14 and 2014/15 seasons of the CONCACAF Champions League. About CONCACAF CONCACAF -- the Confederation of North, Central America and Caribbean Association Football -- is one of six continental confederations of FIFA (Fédération Internationale de Football Association) and serves as the governing body of football in this part of the world. It is comprised of 41 national associations, from Canada in the north to Guyana, Surinam and French Guyana in the south. About Traffic Sports Traffic Sports, founded in Sao, Paulo, Brasil in 1980, is one of the leading sports groups in the world. Traffic’s global headquarters continue to be in Sao Paulo with regional offices in Miami (USA), Amsterdam (The Netherlands) and Lisbon (Portugal). Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas and today holds select exclusive commercial rights to the following premier properties in the region: Copa América, CONCACAF Gold Cup, Copa Libertadores, CONCACAF Champions League, CONCACAF World Cup Qualifiers, Copa do Brasil and the North American Soccer League (NASL). Traffic is also the exclusive FIFA Match Hospitality agency for the Brazil territory and owns the following soccer clubs: Estoril Praia (Portugal), the Carolina RailHawks (NASL), the Fort Lauderdale Strikers (NASL) and Desportivo Brasil. For more information, visit trafficsports
Posted on: Mon, 28 Apr 2014 19:51:02 +0000
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