Cant innovate, cant value-add. But want a slice of the pie because they are gatekeepers. ... When we look at competition in Singapore, it is not just against the traditional telco players. It’s against a lot of the OTT players and having a superior customer experience is something that would truly differentiate us,” she said at a press conference. OTT players, such as free messaging app WhatsApp and video provider Netflix, distribute their services using text and multimedia, including video, over the Internet. The rebranding exercise involves a change of logo to reflect SingTel’s progression into a multimedia and information and communications technology services company, with the last change being in 1999. On how much the rebranding exercise cost, including staff training and technology upgrades, SingTel’s Consumer Singapore chief executive Yuen Kuan Moon only said it was “substantial”. Ms Chua also addressed recent concerns by telecommunication companies that OTT players, such as WhatsApp, are riding on their networks to provide their services. She suggested last year that regulators should allow telcos to charge OTT providers for the use of their networks. “... If you look at the whole eco-system, you know there is dependency of the OTT players on the network providers and it would make sense for commercial deals and arrangements to be developed over time. And it has to be win-win in the end.”
Posted on: Wed, 21 Jan 2015 23:59:26 +0000
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