Catskills confidential: Campaign focuses on residents pride of the Catskills May 06, 2014 - 2:00 AM Sullivan County legislators learned a little about a marketing campaign that, its backers hope, will make the countys residents think better about their home. Denise Frangipane, with Sullivan Renaissance, showed legislators on Thursday their Proud to be Sullivan! video, which features a hand with a marker writing and drawing different things about what makes their county special — agriculture, the arts, the natural beauty of the Catskills. It has gotten 360 views on YouTube since it was posted there about three weeks ago; its also on the Think Positive Sullivan County New York Facebook page. She told legislators that the campaign was inspired by a perceived need for better internal marketing — i.e., improving how county residents feel about where they live. Groups involved in the campaign include the Renaissance, SUNY Sullivan, the Sullivan County Chamber of Commerce, Bethel Woods Center for the Arts, the Liberty marketing firm Fischer Mears Associates, and the Newburgh-based website Happy Hudson Valley. Frangipane asked the Legislature to pass a resolution in support of the campaign. She hopes SUNY Sullivan will add a community learning course that businesses can bring their staffs so theyll be better equipped to answer visitors questions about where to go, where to eat and what to do while theyre here. Nathan Brown
Posted on: Tue, 06 May 2014 12:21:58 +0000
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