Celebs like Eva Longoria, Emma Watson, Nicole Kidman, Cheryl Cole, Jessica Biel and Hilary Swank, Deepika Padukone, Kangana Ranauat, Alia Bhatt were seen baring their backs in beautiful gowns at various festival and film premieres. The trend has caught up so much so that the traditional wear also comprises of backless cholis and blouses. It is said that a woman’s looks and how she feels says a lot about her personality and confidence. A woman’s confidence is a very attractive thing in a woman. And women these days are confident enough to go backless. However, the inhibitions of showing the tanned, sun damage back has restricted them going backless. To realize the dreams of many a woman, NIVEA has launched a ‘Whitening Cell Repair Lotion’ which will help to hide all skin damage, sun tanning. The new campaign ‘Go Backless’ encourages women to feel powerful and encourages them to upload their backless pictures on their website flauntyourback. The contender with the most votes gets a chance to meet Anushka Sharma, face of NIVEA’s Go Backless campaign beautyindia.in/Products/hair-makeup-and-beauty-product/Go-Backless-Campaign-by-NIVEA
Posted on: Mon, 15 Jul 2013 08:22:51 +0000
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