Channel 4 is planning to hijack the final of ITV’s The X Factor - TopicsExpress



          

Channel 4 is planning to hijack the final of ITV’s The X Factor with a music video featuring a singer with a prosthetic limb. Channel 4 said it was a riposte to “painfully dull and manufactured” pop stars – likely to be seen as a reference to the Simon Cowell talent show – and offered an alternative to a world of “homogenised pop”. Dan Brooke, chief marketing and communications officer at Channel 4, said: “We could be spending this money on a show [on Channel 4] or we could be doing a short form programme for somewhere else where it will reach 10 million-plus viewers. It is just another way of reaching the audience.”
Posted on: Sat, 13 Dec 2014 21:29:38 +0000

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