Check Out the 10 Leading Technology Brands in the world: 1. Apple: This Company which was recently in news for selling 9 million iPhone 5S in 3 days and also, for the bugs in their iPhones! It secured the Top position crushing Coco-Cola’s 13-year rule on top of Interbrand’s list of the biggest brands. Interbrand says, “From our perspective, Apple’s internal brand strength has remained steady. CEO Tim Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again. With the customer at the nexus of everything it does, Apple continues to respond to emerging needs, improve its products, and break new ground in design and performance.” Brand Value: $98.3 billion, Growth: 28% over last year 2. Google: Google is the most popular and widely used search engine! With its Android, it revolutionised the Smartphone industry. No wonder it left its meagre 4th spot and proudly stands at the 2nd spot this year in the Interbrand’s list. Brand Value: $93.2 billion, Growth: 34% from 2012 3. IBM: International Business Machines Corporation (IBM) slid down one spot from last year. From No.3 in 2012, now it occupies No. 4. This company has its foot in every area from computer hardware and software to nanotechnology. Interbrand wrote in its report, “The brand continues to set records in innovation, generating 6,478 patents in 2012, the most US patents for the 20th year in a row. It further evolved the Smarter Planet platform, including targeted offerings such as Smarter Transportation and Smarter Finance, all leading to Smarter Cities." Brand Value: $78.8 billion, Growth: very small, 4% over last year 4. Microsoft: It is trying to enter in mobile market and made news by acquiring Nokia. It raised questions on its shift from software to hardware. With controversies like the company’s investors wishing Bill Gates to resign, the Company still held its 5th place on the list. Nokia Lumia 1520 which is expected at the end of October is expected to change the drift of Windows Phone operating systems. Brand Value: $59.5 billion, Growth: mere 3% in comparison with previous year 5. Samsung: This raising giant in smartphones and tablets has secured 8th spot in the list. The company preserves its attention on connectivity across its portfolio including home appliances, digital cameras, and TVs in an attempt to distinguish its brand in an era when consumers are demanding sharing and accessibility, states Interbrand. Brand Value: $39.6 billion, Growth: huge rise of 20% from previous year 6. Intel: Losing one spot, now it stands at 9th spot in 2013. Though 6th in tech brand rating, overall it slides down. The Interbrand report says, “While Intel is a clear leader in both the PC and server processor markets, the world’s leading semiconductor company (posting USD $53.3 billion in sales last year) has made significant headway in categories beyond its core businesses. An increasing number of Intel-powered smartphones is transforming lives in new markets.” Brand Value: $37.2 billion, Growth: depreciation of 5 per cent from 2012 7. CISCO: It has recently been in news in partnering with Facebook in providing free WiFi to retailers. Though at 7th position in tech brands, it stand at 13th position on Interbrand’s list. It has stepped up one spot from the previous year. Brand Value: $29 billion, Growth: 7% increase from 2012 8. HP (Hewlett-Packard): It secures 15th position in Interbrand’s list. The Company is concentrating on cloud, mobility, Big Data, and a new style of IT as reported by Interbrand. It also states that, “In recent years, the brand has undergone significant changes in both visual identity and tagline—from Invent to Let’s Do Amazing, to the current Make It Matter." Brand Value: $25.8 billion, Growth: 1% decline from previous year 9. Oracle: It is at No. 18 on Interbrand’s list. Brand Value: $24 billion, Growth: 9% hike from previous year 10. Amazon: Everyone associates the name with online retailing. Their famous product is Kindle Fire tablets which has
Posted on: Sun, 06 Oct 2013 19:45:12 +0000
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