Chelsea FC becomes most popular sports team on Vine Its official: people like watching Chelsea more than any other sports team. Chelsea Football Club has become the first sports team to reach fifty million loops on the popular social video-sharing network, Vine, a club representative told WAGNH. Chelsea leapfrogged the NBAs Los Angeles Lakers and the NFLs New Orleans Saints between Christmas and New Years, and now has five million more loops than any other professional sports team. Vine allows users to post six-second videos, and Chelsea has used this service to share 1) an inside look at whats happening on the training ground 2) goals from the clubs various youth teams, and the most-popular category, 3) funny moments with the clubs players. Popular Chelsea vines include: Find the Chelsea player in Blue Branislav Ivanovic plays a trick on John Terry Willian is the cover star Eden Hazard plays FIFA 15 at Stamford Bridge What this means for the club The fact that Chelsea has not only embraced new ways to connect with fans but has also been wildly successful at it is only a positive sign. While simply being the best at Vines (vining?) obviously doesnt mean that Chelsea is now the biggest football club in the world (its not even the biggest club in England, as Manchester United still holds that title, and quite comfortably), having the biggest presence in all of sports on a fast-growing social media platform is certainly a step in the right direction as the club continues to grow its brand. Why is brand growth important to fans? Simply put, as far as Chelsea is concerned, growing the clubs brand leads to better sponsorship deals, better sponsorship deals lead to more money, more money leads to more transfer spending, more transfer spending leads to better players, and better players means a better chance at winning trophies. As clubs work to find new ways to monetise their massive reaches on social media, the clubs with the largest and most engaging social presence will be in the best position to capitalise on opportunities to convert likes, loops, and followers into revenues.
Posted on: Fri, 16 Jan 2015 08:01:45 +0000
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