Chinese shoppers, especially those in wealthy first-tier cities, - TopicsExpress

Chinese shoppers, especially those in wealthy first-tier cities, now want reliability and consistency, as well as a bargain. The survey’s corporate respondents expect the emphasis on quality to be especially pronounced among Chinese consumers aged 31 to 40—those most likely to be establishing households and furnishing homes. The hunt for quality goes hand-in-hand with the rise of online retailing in China, which allows for easy comparison-shopping. Even fairly small vendors such as Deng’s Circle Furniture are beginning to develop ad hoc social media strategies to reach and retain customers. “It’s easy to use Weixin for customer service,” she says. businessweek/articles/2013-08-27/the-chinese-want-quality-too#r=rss

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