Chinese tourism agents eye Myanmar Chinese tour companies are looking for ways to attract Chinese tourists to visit Myanmar. Though China was the second-largest country of origin for visitors to Myanmar last year, the travel professionals see potential for much larger numbers. On May 25, the Ministry of Hotels and Tourism met representatives of Chinese tour companies to discuss how to expand advertising to increase Chinese arrivals. “Most Chinese people know Myanmar is one of the poorest countries in the world. We know many Chinese visit Myanmar on business. But Myanmar should promote the idea of luxury tourism to the country,” said one participant. Fifty tour company representatives, from Shanghai, Guangdong, Guangxi, Hong Kong, Chongqing, Nanjing, Guangzhou and Hangzhou, attended the discussion as part of a one-week trip. During the discussion, they pointed out that advertising about Myanmar as a tourist destination for Chinese visitors is scanty. Some urged Myanmar to open the Muse border gate to encourage more cross-border visitors. U Aye Thein, vice general manager of the tourism ministry for Yangon Region, said the ministry has arranged to broadcast the World Economic Forum directly on CNN to promote the country. More than 70,000 Chinese visited Myanmar last year, the second-largest number from any single country, according to ministry data. One participant, a professional photographer, praised Myanmar people for their warm welcome and praised the country’s natural beauty. On his return to China he would encourage his friends to visit Myanmar, he said. “Myanmar tourism would benefit from wider advertising,” he added. Other agents suggested improving telecommunications and increasing direct air links. mmtimes/index.php/lifestyle/travel/6939-chinese-tourism-agents-look-to-boost-business-in-myanmar.html
Posted on: Tue, 18 Jun 2013 03:35:02 +0000
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