Choice catalyses Change: McDonalds keeps losing customers... In 2012, McDonalds growth began to slow. By the end of 2014, the company posted some of its worst monthly sales in over a decade. And as its shares lost value, the company also made headlines for scores of labor violations and as a focal point for fast-food worker strikes for fair wages across the country. Millennials tend to be more conscious of their consumption habits than other generations. Research shows that they prefer natural food, organic products, smaller corporations and rewarding socially responsible enterprises. They also place a higher value on experience and are more willing to invest in a pleasant meal that delivers that experience. McDonalds, a company that offers burgers that dont decompose and pays its employees abysmal wages, is an iconic inversion of the millennial sensibility. mic/articles/107824/mc-donald-s-bizarre-new-strategy-proves-its-critics-have-been-right-all-along?utm_source=takepart&utm_medium=social&utm_campaign=Jan
Posted on: Fri, 09 Jan 2015 07:02:18 +0000
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