Citi exec: Do not forget user needs when crafting mobile campaigns A Citi executive at the Mobile Marketing Association’s SM2 conference said that it is important for banks and marketers to get into the mindset of the consumer when rolling out mobile campaigns. During the “Business Transformational: Every Moment is Mobile” fireside chat, executives from Citi and JP Morgan Chase discussed how their banks are embracing mobile. They pointed to benefits, challenges, successes and past mistakes. “It’s really getting out of the conference room and getting into the mind of the consumer,” said Elyssa Gray, creative and media executive leader at Citibank, New York. “We’ve done a lot of things, but how do we really weave it all together,” she said. “For all of us, it’s coming up with what’s going to be the learning agenda for mobile because we’re all still learning and set it out for the beginning of the year and make sure you stick to that.” ----------------------------------------------------- This is the SAME technology textingtexas offers you! You CAN compete with the biggest corporations in America.
Posted on: Wed, 25 Sep 2013 11:32:13 +0000
Trending Topics
Recently Viewed Topics
© 2015