Cleanliness is one of those very basic things that make the finer aspects of existence beautiful and makes life worth living. A squeaky clean home instantly livens up our mood. The fragrance of freshly laundered clothing while leaving our house makes us feel confident. We feel comfortable in the company of a person with clean demeanor and clean dressing sense. Interestingly, cleanliness is not a virtue cherished only by human beings, some animals and birds too actively keep their nests and surroundings clean. Cleanliness reflects purity, essence and hygiene, which are the foundations of life. And just as it is important to keep oneself clean, it is equally essential to keep ones surroundings clean as well. Indeed, those who live by cleanliness will tell you that in order to know a person it is important to check his bathroom. There is nothing truer than this. A clean locality prevents the spread of many infectious diseases and it also directly reflects the habits and culture of the inhabitants. In a clean abode resides a healthy body and clean soul. All three are necessary to make a nation healthy, wealthy and happy. It is for this reason all religions of the world hold up the flag of cleanliness in their scriptures. This is exactly the message that the Prime Minister Narendra Modis Swachh Bharat (Clean India) campaign is trying to convey. The national level campaign initiated by the Government of India with PM Modi at its helm has become Indias biggest ever cleanliness drive involving all cross-sections of people. The campaign gained a huge momentum since the beginning, as celebrities from all walks of life joined hands with common people and cleaned the roads. The campaign has been described as beyond politics and inspired by patriotism and aims to accomplish the vision of Clean India by 2 October, 2019, the date that marks the 150th birth anniversary of Mahatma Gandhi. So far the hygiene drive involves maintaining personal hygiene and clean locality. But it can gain further momentum if we can shun chemical products from our daily life and pick up herbal products made of natural ingredients. It is because chemicals involve impurities and most of the chemical waste that factories produce are not biodegradable. Most of herbal wastage on the other hand is biodegradable and helps protect the environment. Also maintaining eco-friendly, clean environment in the factories is very essential. Besides, the packaging materials used as container should be such that prevents spilling over and ensures clean use of the product. But how much are the common people aware of these various aspects of the cleanliness drive taken by the government? We tried to fathom the impact of the Swachh Bharat campaign initiated by the government on common peoples mind and asked our users some strategically crafted questions. The response we got from our users show, they are not only aware of the governments drive, but they are also whole-heartedly participating in the programme. The survey was conducted in association with Healthbuddy Herbal, and we were pleasantly surprised to find out that the mammoth number of participants are aware of all the positive aspects of Healthbuddy Herbal products, which strictly adheres to the clean mission undertaken by the Indian government. The newly launched range of Healthbuddy Herbal products specifically concentrates on these aspects. All the Healthbuddy Herbal products are made of 100% natural ingredients. The products are made in India following the age-old Indian tradition, thus retaining the goodness of nature and all the beneficial properties of the herbs. The Healthbuddy Herbal product range includes Almond Hair oil, Anti Dandruff hair oil, Flaxseed oil softgel capsules, Ashwagandha capsules, Chum Pain Relief Tablets, Pleasure Maxx Capsules, Memory Booster Capsules, Rheumatic Oil and Virgin Coconut Oil. Many more such herbal products are waiting in the pipeline. Let us now take a brief look at the results of the survey. 90% of the respondents believe Swachh Bharat has a very significant impact on public health, cleanliness and hygiene. 68% of the respondents believe that an effective partnership between citizen and government will make the Swachh Bharat a successful mission. 43% of the total respondents have expressed their willingness to participate in the campaign by every possible means, including taking the oath, cleaning the roads and planting more trees. 34% of the respondents said it is the pedestrians who spit more on the roads, rather than people travelling in trains, buses, cars or other vehicles. 46% of the respondents said they clean their localities themselves. 41% said they would create a volunteer team to keep the surroundings clean. The respondents are well aware about the Healthbuddy Herbal products. 90% respondents know that Healthbuddy Herbal products are made in clean, eco-friendly factories, while 92% know that these products are made of natural ingredients. Another mammoth 95% said they are aware that the packaging materials of Healthbuddy Herbal products are such that prevent spilling of the content. More than 15,000 users of foreseegame participated in the survey. The users have been registered only on the basis of unique mobile numbers and hence, it provides authenticity and genuineness of the participants. The participation is monitored by Google. Check the full report at foreseegame/OpinionSquare/CleanIndiaOpinionSquare.pdf. It can be a dependable reference point for brands and companies who are keen to conduct consumer surveys on their product/industry. About foreseegame: foreseegame is the no. 1 innovative digital portal of consumer engagement, which provides a platform for two way communication and engagement between the brand and the consumers. Media Contact: Atish Roy, aroy@foreseegame, +91-9830071449, Microsec Technologies Limited (Foreseegame) SOURCE foreseegame
Posted on: Thu, 25 Dec 2014 02:15:18 +0000
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