Clever: Case, - a construction company - #PR efforts tie to a feel good country song video and present an opportunity for the every day construction worker to feel part of it all. (Clever because we love belonging or being a part of something. Thats what make your organization relevant.) Kip Moores song, On the Case, is a personal homage to his fanbase and the hardworking people that have inspired and supported him throughout his career. Kip Moore Debuts Video Honoring Men and Women of the Construction Industry. And heres where the tie in is: Upload a photo of you, your coworkers or a friend helping to build your community and it could be featured in the next version of the On The Case video.
Posted on: Thu, 28 Aug 2014 14:32:34 +0000