Coca-Cola launched an advertising campaign dubbed “Africa Let’s Go Crazy” aimed at celebrating and inspiring individuals who do “Random Acts of Kindness” and share happiness in their everyday lives. The inspiration behind the African-themed campaign is the notion that those who practice kindness seem to be viewed as strange and crazy. The campaign emphasizes that kindness is just the craziness the world needs for change. Coca-Cola aims to use this campaign to tell the stories of people whose lives have been changed by receiving kindness while celebrating those who continue to share themselves with others. If being kind to strangers is crazy, then Africa is the craziest place on earth. The commercial features Uganda musician Maurice Kirya, who sings the theme song titled “Continent of Kindness”. Maurice Kirya Music
Posted on: Mon, 26 Jan 2015 00:10:23 +0000
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