Cognitive Dissonance (Video) Why are we so resistant to give up old ideas or beliefs when exposed to new information that renders them obsolete?… “Sometimes people hold a core belief that is very strong. When they are presented with evidence that works against that belief, the new evidence cannot be accepted. It would create a feeling that is extremely uncomfortable, called cognitive dissonance. And because it is so important to protect the core belief, they will rationalize, ignore, and even deny anything that doesn’t fit in with the core belief.” —Frantz Fanon
Posted on: Mon, 28 Apr 2014 04:28:58 +0000
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