ComScore to start tracking mobile viewing figures this week - In a bid to capture and provide a more accurate overview of TV viewing figures, comScore will this week begin tracking viewing habits across multiple platforms, including mobile and tablets. According to The New York Times today, the change will also tally viewing through “other streaming devices” and computers – it previously only tracked laptops and desktops – with mobile making up an increasing percentage ... ow.ly/2TARgt
Posted on: Mon, 19 Jan 2015 18:04:26 +0000
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