Comment welcomed. Interesting piece on Skift about how success in social media campaigns for DMOs is not necessarily translating into visitor numbers. There have been and will continue to be successful social media campaigns by DMOs, but it’s not a magic bullet. Having a lot of followers or “likes” does not necessarily translate to having a lot of visitors. Every DMO should now be able to compare their own social media growth to the medium’s growth in general and to arrival numbers and get a better sense if a correlation exists. As the article hints, maybe the problem is not with the messenger but with the message? skift/2014/09/03/how-many-likes-equals-an-actual-visitor-to-a-destination/
Posted on: Tue, 09 Sep 2014 08:27:06 +0000
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