Conscious and unconscious motivations A number of motivational theories emphasize the distinction between conscious and unconscious motivations. In evolutionary psychology, the ultimate, unconscious motivation may be a cold evolutionary calculation, the conscious motivation could be more benign or even positive emotions. For example, while it may be in the best interest of a males genes to have multiple partners and thus break up with or divorce one before moving onto the next, the conscious rationalization could be, I loved her at the time. Freud is associated with the idea that human beings have many unconscious motivations that cause them to make important decisions because of these unconscious forces, such as choosing a partner
Posted on: Sat, 11 Oct 2014 13:52:27 +0000
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