Consumer Perception tips from David Prange: Make sure employees - TopicsExpress

Consumer Perception tips from David Prange: Make sure employees can identify correct needs and services. They don’t oversell or push unneeded goods or services. Can thoroughly answer technical questions, and if they don’t they don’t fake it. They know where to find the answers. Focuses on the benefits the consumer can expect. Offer solutions and options. The employees body language is appropriate and not to close, not looking down. They listen completely and attentively. Stay on the business message. Encourage questions and feedback. Speak politely, slowly and clearly. Doesn’t use slang or profane words. And doesn’t condescend or overwhelm consumers. (Source: NOLN April 2013)

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