"....Consumers want more information about their clothing including where it was made and what materials went into them, says Daymond John, the founder of clothing brand FUBU and an investor on ABC’s Shark Tank. “People want to know about products,” he says. “The biggest challenge is when a company states that they make clothes in the USA, but they’re actually cut in China and then they’re assembled here.” John, who currently consults with companies through Shark Branding, adds that these days it’s in a brand’s best interest to be up front with consumers. “I think it’s an amazing concept to offer consumers as much information as possible about where their clothes are from,” he says. “It empowers them.” Thank you Young Entrepreneur for including Zady in your article on ethical clothing production. Link: youngentrepreneur/startingup/business-management/how-to-launch-an-ethical-brand-after-the-rana-plaza-tragedy/
Posted on: Sun, 21 Jul 2013 21:22:45 +0000
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