Contact Gladys Magazine, a NATIONAL PRINT magazine, going into our 7th year of publication TODAY for your advertising needs! Read the article below for more reasons why. To understand why consumers aren’t in love with digital magazines, it helps to understand why publishers started producing them in the first place. And it wasn’t because their readership was clamoring for them. Rather, print publishers launched digital editions to shore up their base and justify higher ad rates. Or maybe people just want their magazines in print. After all, consumer magazines are more profitable now than they’ve been in the last five years, according to Michael Rondon in Folio: and print advertising remains the clear frontrunner in the print vs. digital debate. “Print advertising accounted for 43.6 percent of all revenue in 2013; digital ads brought in just a quarter of that at 11.3 percent-not far off from where they’d been over the last 5 years,” Rondon notes. “From 2010 to 2013, respondents have consistently overestimated digital earnings and underestimated how much they’d still rely on print. The gap between expectation and reality has been as high as 5.6 percent,” Rondon continues. Much like the gap between digital and print magazines in the eyes of the readers. It appears it will take more than a functioning digital newsstand to close that one. freeportpress/digital-magazines-the-sad-state-of-affairs/
Posted on: Mon, 20 Oct 2014 15:05:13 +0000
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