[Copywriting tip]: Heres what advertising and copywriting legend, David Ogilvy, has to say about writing copy: What really decides consumers to buy or not to buy is the content of your advertising, not its form. The more informative your advertising, the more persuasive it will be. - David Ogilvy, widely hailed as The Father of Advertising. This is one of the most common and fatal mistake that most businesses make in their ads and copy. They focus way too much on the form of their copy rather than the actual content of the copy. (Thats why you see a lot of ads that might go viral but never sell anything. They focused too much on form.) Ironically, often times its the content that sells. The form should support the content. And when you know how to create persuasive content, youll sell like hot cakes. Ill cover this in detail in my upcoming copywriting workshop: How to create compelling and persuasive content. What are the 17 persuasive elements of a smash hit content, etc. Ill even give in-depth checklists & templates so you can write sales-getting ads fast. (Only a few seats left and early bird is ending on Sunday. More info here: https://facebook/santqiu/posts/10152595359554192) The next time you write your ad / marketing materials, instead of focusing too much on the form, pay a lot more attention on your content. Make sure your content is persuasive and sells well.
Posted on: Thu, 21 Aug 2014 14:46:36 +0000