Cornerstone Events Motivates Customers by Their Brain Type At Cornerstone Events, we find that each customer becomes engaged in a product or service differently. Consumers have different motivations for making purchases and we need to understand them if we are to make meaningful connections. In our interactions, we encounter the following brain types, and this is how we influence them: • Controller/Manager: Status matters to controllers/managers. They want to be in control and they are often very competitive. Speaking of a product in terms of prestige or saved time or money will be most persuasive. • Influencers/Innovators: New and interesting items inspire these customers. They are the types who are the first to purchase new items. For them, communicate difference and innovation and they will be impressed. Present as the next best thing. • Nurturers/Harmonizers: This is the type that seeks reliability. Show them how the product is tested and true. They also like testimonials, so keep those handy as well. Emphasize how a purchase will make life easier and help support relationships. • Systemizers/Analyzers: This is the customer base that never wants to be wrong. They want proof, including case studies, data, testimonials, and even technical documentation. Provide as much information as possible so you do not lose them with unanswered questions. You can usually find out brain type by interacting with people and observing what motivates them. As these traits become more obvious, you can adjust your style to appeal to them to successfully promote a product or service. The post Cornerstone Events Motivates Customers by Their Brain Type appeared first on Cornerstone Events, Inc.
Posted on: Fri, 28 Nov 2014 23:32:31 +0000
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